Historic election leads to historic newspaper selloff

The Washington Post says it sold out within hours of going on sale today, even though it increased its retail distribution by 30 percent. The Post is planning to print another 150,000 copies of a commemorative edition that will go on sale this afternoon. The Chicago Tribune is also among the papers going back to press to satisfy demand.

The New York Times is printing an extra 50,000 copies of today’s paper for the local market after completely selling out, according to spokeswoman Catherine Mathis. (See the Romenesko journalism blog for more details about heavy press runs at other U.S. newspapers.)

Here’s more from Mathis:

We increased our print run for single copy by about 35% but know first hand that some vending machines and newsstands are selling out. … In 2004 we saw an increase in sales of around 50,000 copies the day after the election and based on what we’ve seen today, we expect to significantly surpass those sales. We also plan to increase our print run for single copy sales tomorrow, although not as much as today.

http://www.washingtonpost.com/wp-dyn/content/article/2008/11/05/AR2008110502795.html?hpid=topnews

Historic election leads to historic newspaper selloff